Why Use Us?
Why use the Mainstream Media Project as part of your organization’s communications strategy?
MMP, as a public education organization, differs from a public relations firm in the following ways:
- MMP is Issue Oriented: Although we work closely with organizations and individuals to incorporate their priorities, we send issue-focused releases to our media contacts, usually tied to current news events. In this way we are able to maintain independence and achieve greater results.
- MMP has flexibility: We are able to focus on multiple issues and angles within a range of social, environmental, political and global topics, and we are able to respond quickly to news opportunities.
- MMP is a movement building resource for the individuals and organizations doing the work: Our efforts amplify the work being done by organizations and individuals working for social change in this country and around the world and that collectively represent the best hope for practical, positive change.
- MMP strives to include a diverse range of voices on any issue: We tap into many sources to locate the best and most diverse spokespeople, including a foundation’s grantees, the people they serve, and our own database of thousands of individuals and organizations.
- MMP produces long term resources for foundations, grantees, and others: The organizations we work with are able to promote and further their activities and priorities. By participating in a media campaign, honing their messages, we enhance organizations’ communications capacity. MMP also offers training in interview techniques as an additional service.
- MMP's history as a non-profit organization working with other non-profit organizations: As a non-profit organization, we understand how to capture and tell the stories that effectively communicate the movement.
Although MMP circulates its media releases to the Press, TV and online outlets, our focus is talk radio. Radio is a low-cost, high impact means of reaching the public and policymakers with fresh ideas and new approaches to longstanding challenges. Radio offers distinct advantages for conveying both stories and ideas to large and diverse audiences, as well as spurring the public to take action. The disproportionate impact of right wing radio shows in key recent political debates, such as immigration reform, demonstrates both radio’s power and how it cannot be ignored.
Over 93% of the American population over age twelve listens to radio each week (Arbitron, 2006). Surveys indicate that Americans spend an average of 19 hours per week tuning in to radio and that this figure has remained constant despite an increasing array of media choices (Arbitron, 2006). Also, both men and women between the ages of 25 and 65 years old listen to radio on a regular basis, providing consistent access to the American public over the years.