Jimmy Durchslag

Executive Director
Jimmy Durchslag
Phone: (707) 923-1177
Fax: (707) 923-1176

Jimmy Durchslag has an extensive background in fundraising, management and finance. He started and directed a community clinic, was the president of a national catalog and record company and has operated his own record label. He has been involved in numerous successful community organizations, including writing the original application for the local community radio station. Jimmy moved from his position of National Media Coordinator at the Mainstream Media Project (since 2001) to head the interview booking service in April, 2006 and became the MMP Executive Director in April 2009. He is also a very active musician, playing trombone with several groups in diverse musical genres.

Solange Echeverria

Media Coordinator
Solange Echeverria
Phone: (415) 721-7531

Solange was born in Chuquicamata, Chile to a Chilean Father and Cuban Mother. She came to the United States in 1964 and settled in Queens, NYC, after her father’s sudden passing. Watching her mother's struggles as an immigrant single parent trying to provide for her family, affected her deeply. Solange's love for media and all its incarnations come from searching for identity. As a child she never saw images of her people or culture reflected back in a positive way. Even as a little girl she knew that she would grow up and be involved in media in some way. Solange is dedicated to ending violence against women, ending poverty and creating a fundamental understanding of how our foreign and domestic political, economic and labor policies impact immigration. She is also a Mother, Producer, Writer and avid animal lover. Her "Barrio Vibes" radio program airs weekly every Friday morning 8-10 am PST on KWMR 90.5 in Pt. Reyes. Her hobbies include Cooking, Hiking, and Overthrowing the Patriarchy. Her Guilty Pleasures include Chocolate ( a vitamin as far as she is concerned!) watching Lifetime TV and Overthrowing the Patriarchy.

Veronica Guzzardi

Program Coordinator
Veronica Guzzardi
Phone: (707) 826-9111 x26
Fax: (707) 826-9112

Veronica Guzzardi coordinates experts to speak on various issues that are part of media alerts released through the Mainstream Media Project. She has a Bachelor's degree from Humboldt State University, and worked as a television producer for a news station in Eureka, CA for five years. Veronica is also a freelance illustrator and graphic designer, and usually has ink stains on her hands.

Ralph Davila

Media Coordinator
Ralph Davila
Phone: (831) 588-7026
Fax: (707) 826-9112

Ralph Davila schedules interviews for guest experts on internet radio shows, syndicated talk shows and national radio programs that are on commercial and public stations. Enthusiasm and passion for media is what brought Ralph to the Mainstream Media Project where he can as Joseph Pulitzer said “comfort the afflicted and afflict the comfortable”. Ralph’s media career began as the Business Manger for a Country/Rock band. He later moved on to build his own business of marketing, sales and distribution of magazines to all major retailers in the U.S. After selling his businesses, Ralph went to work for a non-profit media reform organization whose purpose was to expand the power and influence of independent magazines to an “underserved community i.e. all of us”. For fun and peace of mind, Ralph listens to music, builds projects at Burning Man, camps out, river rafts and travels to faraway places.

Naihma Deady

Spanish Language Media Coordinator
Naihma Deady
Phone: (503) 928-0933

Naihma schedules interviews with local and regional hosts on Spanish language media throughout the United States. Born and raised in Cholula, Puebla in Mexico and moved to Arcata, California in 2000. From a social activist family background, she understands and is aware of the terrible gaps concerning social justice, education and poverty. Naihma holds a double BS in Marine Biology and Zoology from Humboldt State University. She now lives in Portland, Oregon with her husband and two kids.

Shirley Santino

Media Coordinator
Shirley Santino
Phone: (707) 268-0458

Shirley Santino schedules interviews on radio stations in 17 states scattered between WA and FL. Prior to joining MMP in 2001, she worked in magazine publishing and video production in New York, television in Eureka, California, and lived for three years in a remote part of Italy. She is a staunch advocate for public schools and student foreign exchange programs, has served for years on Site Councils, PTSA, Strategic planning teams and Advisory Committees.  She volunteers in her community as an editor, caterer, gardener. She also acts in local theaters. Shirley has a B.A. from the University of Michigan.

Ananda Hazzard

Finance Director
Phone: (707) 826-9111 x11
Fax: (707) 826-9112

Ananda is the owner of Clear & Concise Bookkeeping, a three person business which she established in January 2001. She joined MMP in May, 2008, using her more than 30 years of bookkeeping experiences in both non profit and for profit businesses to support the financial needs of our grantors as well as internal financial services.  She has and continues to serve on various non-profit boards.